Product Perception: How Does Your audience View Your Brand?

If you perceive your product as boring then your audience also will . And if they perceive it as boring you'll feel an equivalent way. it is a vicious circle , really.

The only thanks to change how consumers view your product is to shift their perception about your industry or product from an uneventful or negative mindset to at least one that's more positive and upbeat.

For example, automobile insurance usually features a negative connotation and is perceived as an uneventful or dreaded industry-depending on your driving record, I'm sure. However, Geico decided to shift the way drivers (even bad drivers) viewed automobile insurance by creating a likeable representative: the friendly gecko who's known for his cheesy one-liners. Soon, the cavemen joined the Geico scene with a well-liked response from consumers. In fact, the cavemen were so well liked that they even got their own spin-off series at one point (which was, much to no one's surprise, canceled).

Consumers' positive perception of Geico wasn't a miracle or by chance; rather, Geico showed consumers the way to view the corporate through likeable mascots and highly effective marketing campaigns, including gecko and cavemen commercials, and gave consumers something to laugh about. This, in turn, shifted how individuals perceived Geico: not merely as a automobile insurance company, but as an entertaining and personable brand.

What are you able to do to shift the way consumers perceive your company?

Stop thinking your product is boring: You'll never convince others that your product is exciting unless you think it first.
Give them something to smile or laugh about:What could make your product more exciting or personable? Consider putting a personality behind the brand whether it is a face and voice, or a lovable mascot. These representatives do not have to be stand-up comedians, simply likeable.
Personally engage them, and make them feel a neighborhood of your brand: Engaging your prospects are often wiped out variety of ways; however, one among the simplest ways to interact consumers is thru social media outlets. If you're interacting with them on your blog, Facebook, Twitter, or LinkedIn page, speaking with them allows them to perceive your brand as personable and shows that you simply are intimate their interests and wishes . It also allows customers to specialise in a face or personality as against a specific product. So, when these customers see or hear about your brand within the future, they'll consider the personable face or personality behind the corporate , not just a product.
So now, let's put this beat perspective:Let's say you've got to settle on between two brands of contact lenses, Brand A and Brand B. Both products are equal in terms of the benefit they supply for you. But Brand A is boring and lacks a face or personality. Brand B, on the opposite hand, has funny commercials and personable advertisements that cause you to smile and speak on to your interests and wishes . Which one would you rather purchase from? Probably the one you remember for creating you smile-or in other words, Brand B.

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